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Developing successful new products is the surest way to industrial growth in industry. The authors of this manual, drawing on a unique blend of experience in new-product venturing, R & D, innovation consultancy, and management education, have evolved a systematic approach which is demonstrably cost-effective and capable of generating a steady flow of new products suitable for whatever markets are chosen. The manual offers a step-by-step exposition of the authors' system, showing actual examples of its application to produce a variety of products and accompanied by simple checklists and diagrams. Where appropriate, the 'level of generalisability' is indicated, so that each reader can determine what is most relevant to his own circumstances. This book represents a valuable tool for technical directors, design and production engineers, R & D specialists and project managers. But because of the increasing attraction of new-product development as an alternative strategy to mergers or licensing-in it will also repay serious study by managers and policy-makers concerned with industrial growth and change.
Publication Data:
Author(s): John W. Carson, Tudor Rickards
Publisher: Wiley
Pages: 166
Language: 48.95
Category: Science/Technical/Medical
Genre: Business & Economics, Development, Business Development, Strategic Planning, Industries
ISBN: 0470268212Condition Note:
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Industrial New Product Development: A Manual for the 1980s (Hardcover)
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