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Specific examples and illustrative case studies show marketers how to enhance the business-to-business segment of direct marketing through the Internet and take full advantage of this new, more powerful form of interactive marketing. Included are strategies and tactics for enhancing lead generation, event marketing, fulfillment, order generation, and customer relationship programs.
Publication Data:
Author(s): Barry Silverstein
Publisher: Maximum Press
Pages: 400
Language: en
Category: Education
Genre: INTERNET MARKETING, INDUSTRIAL MARKETING
ISBN: 1885068506Kisharon Langdon
Sold by the U.K Charity Kisharon Langdon. Offering Opportunities and Support for People within the Autism and Learning Disability Community.
Business to Business Internet Silverstein (Paperback)
£80.00Price
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