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The Riveting True Story of One Of the World’s Most Iconic Mission-Driven Companies
 
 Ben & Jerry’s has always been committed to an insanely ambitious three-part mission: making the world’s best ice cream, supporting progressive causes, and sharing the company’s success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasn’t been easy.

 This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. No previous book has focused so intently on the challenges presented by staying true to that mission. No other book has explained how the company came to be sold to corporate giant Unilever or how that relationship evolved to allow Ben & Jerry’s to pursue its mission on a much larger stage. 

 Journalist Brad Edmondson tells the story with an eye for details, dramatic moments, and memorable characters. He interviewed dozens of key figures, particularly Jeff Furman, who helped Ben and Jerry write their first business plan in 1978 and became chairman of the board in 2010. It’s a funny, sad, surprising, and ultimately hopeful story.
Publication Data:
Author(s): Brad Edmondson
Publisher: National Geographic Books
Pages: 304
Language: en
Category: Literature and Fiction
Genre: Business & Economics, Corporate & Business History, Entrepreneurship, Mergers & Acquisitions
ISBN: 1609948130
Kisharon Langdon
Sold by the U.K Charity Kisharon Langdon. Offering Opportunities and Support for People within the Autism and Learning Disability Community.