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Qualitative Methods in Business Research is a wide-ranging and accessible book that provides a thorough overview into most common qualitative research methods in business and related fields, such as marketing, management, organization studies, and accounting. This book offers a practical how-to guide to using qualitative methods, and covers all the major qualitative approaches in business studies, including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory, and action research.
Publication Data:
Author(s): Päivi Eriksson, Anne Kovalainen
Publisher: SAGE Publications
Pages: 352
Language: en
Category: Science/Technical/Medical
Genre: Business & Economics, Management
ISBN: 1412903165Condition Note:
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Qualitative Methods in Business Research Eriksson, P and ... (Hardcover)
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