Good Condition
The secret ingredient behind every successful revolution is simple. They had people on their side. And today, that army can just as easily be mobilised by a business, a charity or an individual. With an age of anger upon us, the world can seem more divided than ever. But there has never been a better time to fight this. A potent cocktail of technology and demographics provides the opportunity to fix the world s to-do list. Revolt is the tool-kit for these can-doers. It's a practical guide that lets anyone channel that anger into positive action by building their own movements of change. If you tremble with indignation, you can ignite that rage in others. But you'll have more chance if you use a brand as your kindling. Brands don t just attract people toward our supermarket shelves. They turn us into consumers of football clubs, pop stars and, yes, social movements too. Successful revolutions package an ideal, an identity and an image that those on the inside are proud of and those on the outside covet. When you want to create a change, start a revolution. When you want to start a revolution, create a brand.
Publication Data:
Author(s): Alex Lewis, Bridget Angear
Publisher: TNT Book Company
Pages: 360
Language: en
Category: Education
Genre: Subjects
ISBN: 1999757203Kisharon Langdon
Sold by the U.K Charity Kisharon Langdon. Offering Opportunities and Support for People within the Autism and Learning Disability Community.
Revolt: A movement owner's manual Lewis, Alex (Hardcover)
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