Good Condition
Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. A lot of advertising is ill-chosen and poorly executed; understanding how to harness its potential provides strong competitive advantage.
This book offers guidance to company leaders, marketers and entrepreneurs in delivering effective advertising. It presents a summary of all the latest evidence and thinking about successful advertising in a clear, accessible way with inspiring examples and the author's trademark frameworks, analogies and hand-drawn illustrations.
Publication Data:
Author(s): Dan White
Publisher: Lid Publishing
Pages: 160
Language: en
Category: Education
Genre: Business & Economics, Marketing
ISBN: 1915951186Condition Note:
Sold by the U.K Charity Kisharon Langdon. Offering Opportunities and Support for People within the Autism and Learning Disability Community.
The Smart Advertising Book (Paperback)
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